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What’s in a Name? The Bold Rebranding of Navy Lodging
VIRGINIA BEACH, Va. – The Navy Exchange Service Command’s (NEXCOM) Hospitality Group is set to undergo a significant rebranding to enhance guest experiences and streamline services. This initiative aims at positioning Navy Lodge and Navy Gateway Inns & Suites (NGIS) as premier accommodations for military personnel and Department of Defense travelers.
“We are committed to providing exceptional hospitality to those who serve our country,” declared retired Rear Adm. Robert J. Bianchi, NEXCOM’s Chief Executive Officer, emphasizing the group’s dedication to modernizing its offerings.
The rebranding will see the transformation of NGIS to “Navy Inn,” incorporating contemporary designs and amenities. The first “Navy Inn Crew Stay” will open in 2025 at Naval Air Station Fallon, Nevada, expanding to Fleet Activities Okinawa, Japan. Additionally, Navy Lodge will update its logo as part of the branding refresh.
The inaugural Navy Inn will launch at Naval Air Station Oceana, Virginia, on November 7, 2024. This opening will evaluate the rebrand’s elements, including vibrant colors, refined materials, and redesigned uniforms. Enhancements include eco-friendly bath amenities and complimentary Wi-Fi to ensure an unparalleled stay for guests.
“Navy Inn Crew Stay” aims to provide front-line Sailors with comfortable and functional quarters during extended missions. The accommodations will feature modern gaming rooms, personal hubs, and hydration stations, blending tradition with innovation.
The rebranding underscores a strategic shift to align with contemporary hospitality standards. “Our focus on modernizing services is integral to guest satisfaction and fostering brand loyalty across our global locations,” noted Ronald Loman, Senior Vice President of NEXCOM’s Hospitality Group.
With a robust portfolio of 36 Navy Lodges and 59 NGIS sites, the Hospitality Group upholds a commitment to high-quality service and government budget optimization, having saved $165 million for official travelers last year alone.
